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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to both email campaigns.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

2. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) CUSTOMER_ID_
B) ADDRESS_
C) EMAIL_ADDRESS_
D) PET_ID_

3. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
B) Oracle must generate a public/private key pair for the client to establish the secure connection.
C) The client should send only a public key to Oracle to apply to the SFTP data gateway server.
D) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

4. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You don't have the segment group feature enabled in the Account Administration settings.
B) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
C) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.

5. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

Solutions: