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Facebook Certified Community Manager Sample Questions:

1. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

A) Determine the community mission
B) Discuss shared values and how they want the community to feel
C) Set the community objectives
D) Create the community and define plans once it's established
E) Invite all of their friends into the community

2. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Decide on the target audience and which platforms to use to reach them
B) Define partnership criteria with key food and beverage influencers
C) Review existing channel performance and replicate strategy
D) Determine launch goals and milestones to achieve

3. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Sentiment Website traffic
B) Website traffic Sentiment Audience growth
C) Reach Audience growth Sentiment
D) Reach Website traffic Audience growth

4. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)

A) Review the geographic locations of group members
B) Watch the top three nature documentaries released this year
C) Conduct a search of sustainability keywords
D) Analyze post themes from the last three Aprils
E) Launch a poll to understand which topics are of interest

5. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

A) Create a joint moderation account with the name of the group
B) Make the team's Facebook Page an admin of the group
C) Enter a list of potentially offending keywords into the moderation tool
D) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team

Solutions: