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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Leverage a single-touch attribution model
B) Evaluate only engagement stream performance
C) Create static lists for webinar attendees
D) Use Program Tags for attribution

2. What is a key feature for improving Marketo instance management?

A) Consolidating global and regional teams
B) Enforcing role-based access controls
C) Reducing the number of user roles
D) Automating all campaigns

3. What should be considered for efficient data schemas in Marketo? (Choose two)

A) Limiting data imports
B) Avoiding relational data structures
C) Using standardized field names
D) Field mapping consistency

4. What should be evaluated before integrating new technology into a Marketo instance? (Choose two)

A) Required API endpoints
B) Data compatibility
C) Campaign folder naming conventions
D) Frequency of email campaigns

5. A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
B) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
D) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

Solutions: