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Adobe AD0-E608 exam : Adobe Customer Journey Analytics Business Practitioner Professional
- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Updated: Oct 03, 2026
- Q & A: 132 Questions and Answers
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting | 32% | - Apply and configure date ranges effectively - Determine correct data views based on sources, identities, date ranges - Select appropriate visualizations or tables for business needs |
| Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools |
| Distribution | 12% | - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders - Curate available fields within reports and dashboards |
| Components | 30% | - Build non-admin components to address business requirements - Create subsets of data using components and filters - Translate business questions into relevant components |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Question #1
Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:
- A. Linear attribution model with a person lookback window
- B. Linear attribution model with a session lookback window
- C. Last touch attribution model with a session lookback window
- D. Participation attribution model with a person lookback window
Correct Answer: A 🗳️
Question #2
Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:
- A. Update the data source permission settings.
- B. Ensure the metric filter for purchase value is correctly set.
- C. Recreate the customer segment manually.
- D. Adjust the date range for the dataset.
Correct Answer: B 🗳️
Question #3
You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?
Response:
- A. Email Sends, Video Views, Bounce Rate
- B. Clickthrough Rate, Form Submissions, Ad Impressions
- C. Bounce Rate, Page Velocity, Time on Site
- D. Orders, Revenue, Cart Additions
Correct Answer: D 🗳️
Question #4
What is the most accurate definition of the "Approve" feature in the date range manager?
Response:
- A. It makes the date range editable for non-admin users.
- B. It allows non-admin users to access the date range.
- C. It locks the date range for editing by all users.
- D. It informs users that the date ranges are "official."
Correct Answer: D 🗳️
Question #5
A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:
- A. To understand effective touchpoints for content velocity
- B. To understand effective touchpoints for conversion
- C. To understand effective touchpoints for customer retention
- D. To understand effective touchpoints for brand awareness
Correct Answer: D 🗳️
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