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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A) . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to
B) Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user"
C) Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -

2. Can Email Preference Center demand for logging in

A) False
B) True

3. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A) By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
B) By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
C) By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
D) By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

4. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce "Add to Nurture" button.
B) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
C) Use the Salesforce Mobile App "Send an Email" button.
D) Use the Salesforce Mobile App "Add to Nurture" button.

5. LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A) Minimize public lists used in marketing emails.
B) Remove the global opt out link from marketing emails.
C) Create a custom email preference center page.
D) Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

Solutions: