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The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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The average Salary of a Marketing Cloud Developer Certified Expert in
| Section | Weight | Objectives |
|---|---|---|
| Platform Architecture | 15% | - Create and manage CloudPages - Configure and use Query Activities - Implement triggered send architectures - Design solutions using Journey Builder - Build automations in Automation Studio |
| Marketing Cloud APIs | 20% | - Create and manage API integrations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods - Work with API endpoints for data operations |
| Data Modeling | 16% | - Define contact data structure and contact key - Utilize Data Views for data access - Implement data import and export processes - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) |
| Contact Handling | 14% | - Handle contact identity resolution - Manage contact attributes and data - Implement contact segmentation and filtering - Use contact model concepts effectively |
| AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation - Write AMPscript for email content personalization |
| Security and Data Governance | 12% | - Apply data retention policies - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Implement role-based access controls |
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