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Salesforce Media Cloud Consultant Sample Questions:

1. Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

A) create a home acount and agents as a contact on the home account.
B) create home and agents as accounts without specific record types.
C) create a home account and create an agents account with an agency record type
D) create a home account and create an agents account with a brand record tyoe

2. A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

A) leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
B) set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
C) set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
D) build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

3. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?

A) use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
B) configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
C) clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
D) integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page

4. In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?

A) create order, create line items, approve order, activate order, add creative
B) create line items, create order, add creative, approve order, activate order
C) create order, create line items, add creative, approve order, activate order
D) create line items, create order, approve order, activate order, add creative

5. A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

A) create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing
B) use a single swim lane or orchestration plan for all callouts to all external systems
C) fully describe all commercial product entities using product attributes.
D) create a master end-to-end plan to sequence the major milestones of all orders

Solutions: