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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
B) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
C) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
D) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.

2. Following a traditional service center funding model is an advantage for a communication team because:

A) the in-house clients understand the value of the communication team because they pay market rate for communication services.
B) the cost is not a barrier for clients from working with their in-house communication professionals.
C) it contributes to the bottom line by generating profits for the company.
D) the team is always eager to do their best work because they have a captive client base.

3. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Establish social media guidelines for ambassadors.
B) Scan channels to see which employees are already speaking about the organization.
C) Automatically make members of the communication team the ambassadors.
D) Create a social media account for the CEO and post on their behalf.

4. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Reviewing all written material before it is released
B) Monitoring social media
C) Being proactive
D) Attending all senior management meetings

5. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Leadership development
B) Business and financial acumen
C) Change communication
D) Strategic advisory skills

Solutions: