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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configuring, Executing, and Managing | 50% | - Create and manage experiences using both composers - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Utilize Automated Personalization (AP) and Recommendations appropriately |
| Topic 2: Planning and Strategy | 26% | - Describe how variables impact an activity - Identify hypothesis elements - Construct test hypotheses based on a given scenario - Given a scenario, assess audience requirements - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Identify opportunities for testing based on business KPIs and data analysis - Describe KPI-based primary and secondary success metrics |
| Topic 3: Troubleshooting and Optimization | 8% | - Identify and resolve common implementation issues - Implement best practices for ongoing optimization - Optimize activity performance based on results |
| Topic 4: Analyzing and Reporting | 16% | - Draw insights from data - Make data-driven recommendations based on analysis - Interpret activity reporting results |
1. Which action is required to ensure multiple activities using the same audience do not conflict?
A) Set unique audience criteria for each activity
B) Restrict simultaneous activity launches
C) Use the "Priority" setting in activity configuration
D) Adjust confidence levels for all activities
2. Which components should be validated in a report before presenting test results? (Select two.)
A) Statistical significance thresholds
B) Variations' visual quality
C) Audience qualification rates
D) Alignment with test goals
3. What is the primary benefit of defining both primary and secondary success metrics in a test?
A) Secondary metrics shorten test duration.
B) Secondary metrics simplify data analysis.
C) Secondary metrics replace primary metrics in case of errors.
D) Secondary metrics provide additional insights.
4. What are primary use cases for Experience Targeting (XT) activities? (Select two.)
A) Test variations of a webpage for all visitors
B) Conduct multi-channel user testing
C) Serve unique experiences based on user behavior
D) Deliver personalized content to specific audiences
5. What is the maximum number of profile parameters allowed per mbox call?
A) 40
B) 20
C) 50
D) 30
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: D | Question # 4 Answer: C,D | Question # 5 Answer: C |
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