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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Linear attribution model with a person lookback window
B) Linear attribution model with a session lookback window
C) Last touch attribution model with a session lookback window
D) Participation attribution model with a person lookback window

2. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A) Update the data source permission settings.
B) Ensure the metric filter for purchase value is correctly set.
C) Recreate the customer segment manually.
D) Adjust the date range for the dataset.

3. You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?
Response:

A) Email Sends, Video Views, Bounce Rate
B) Clickthrough Rate, Form Submissions, Ad Impressions
C) Bounce Rate, Page Velocity, Time on Site
D) Orders, Revenue, Cart Additions

4. What is the most accurate definition of the "Approve" feature in the date range manager?
Response:

A) It makes the date range editable for non-admin users.
B) It allows non-admin users to access the date range.
C) It locks the date range for editing by all users.
D) It informs users that the date ranges are "official."

5. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for content velocity
B) To understand effective touchpoints for conversion
C) To understand effective touchpoints for customer retention
D) To understand effective touchpoints for brand awareness

Solutions: