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| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C-C4H260-01 |
| Exam Duration: | 180 minutes |
| Certificate Validity Period: | 5 years |
| Passing Score: | 59% / 48 out of 80 |
| Exam Format: | Multiple Response, Multiple Choice |
| Exam Price: | $550 USD / €470 EUR (varies by region) |
| Available Languages: | English |
| Real Exam Qty: | 80 |
| Related Certifications: | SAP Certified Application Associate - SAP Marketing Cloud |
| Recommended Training: | SAP Education Official Courses SAP Learning Journey: SAP Marketing Cloud Implementation |
| Exam Registration: | SAP Certification Hub SAP Training Shop |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at SAP Authorized Testing Centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Business Administration | 8% - 12% | - User and role management - Application settings - System setup and configuration |
| Topic 2: Marketing Analytics | <8% | - Report Gallery usage - Analytics Stories creation - Key performance indicators |
| Topic 3: Campaign and Journey Orchestration | >12% | - Campaign categories and actions - Journey design and execution - Permission checks and workflow configuration - Marketing calendar concept |
| Topic 4: Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
| Topic 5: Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Account-based marketing setup - Lead lifecycle management |
| Topic 6: Integration and Data Upload | >12% | - Data replication and monitoring - Data upload and transformation - Integration error handling - Integration with SAP Sales/Commerce Cloud |
| Topic 7: Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Topic 8: Extensibility | >12% | - CDS views and custom analytics - Data model enhancement - Custom business objects - Extensibility tools and options |
| Topic 9: Dynamic Customer Profiling | >12% | - Best record concept - Data anonymization options - Contact/lead/opportunity data model - Score Builder usage |
| Topic 10: Segmentation | 8% - 12% | - Segmentation building - Attribute and filter usage - Target group management |
Three versions of the same study materials, each with its own character: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows with customizable simulation and timed modes that works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 91 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud Since requirements change over time, confirm the latest on the official SAP exam page before scheduling.
The official SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation outline defines 10 domains. The leading three are Extensibility (>12%), Integration and Data Upload (>12%), and Campaign and Journey Orchestration (>12%). The full list is in the topics section above, and Exam4PDF's 91 practice questions cover each one.
SAP recommends these training resources for the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation exam:
Follow the training with steady self-testing — the 91 practice questions from Exam4PDF help you apply theory and fill any gaps the training leaves.
The C-C4H260-01 exam is a SAP certification exam validating the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation syllabus shown above. It belongs to these credential paths: SAP Certified Application Associate - SAP Marketing Cloud. Candidates in 2026 prepare for it with Exam4PDF's 91 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.
The SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation exam requires 59% / 48 out of 80 to pass, and registration costs $550 USD / €470 EUR (varies by region). A failed attempt means paying the same fee again — a readiness check with the Exam4PDF engines before booking is the cheaper option.
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Online proctored or onsite at SAP Authorized Testing Centers Register for the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation exam through these official channels:
After booking, Exam4PDF delivers your practice questions within 1 minute — preparation starts the same day.
The SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation exam contains 80 to complete within 180 minutes. Timed simulation in the Exam4PDF Desktop Test Engine teaches that rhythm before exam day does.
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.
Correct Answer: A,D 🗳️
You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?
Correct Answer: C 🗳️
Which types of campaign and target group cannot be associated? Note: There are 2 correct answers to this question.
Correct Answer: A,D 🗳️
Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?
Correct Answer: A 🗳️
What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.
Correct Answer: B,C 🗳️
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