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HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the primary reason you make more profit by attaching accessories to HP printer and MFP sales?

A) The margin on accessories is often much larger than on the core product.
B) Attaching accessories increases transaction time with a customer and increases opportunity to cross-sell.
C) When customers use accessories, they use the product more which results in their buying more supplies.
D) The accessories can be ordered from the web, so you do not have to spend time on it.

2. Which ongoing challenges does a business manager face?

A) financial management, production planning, quality of goods, and stock control
B) cash flow, competitor activity, customers, and market share development
C) sales growth, customer handling, administration and know-how, and expertise
D) expense control, investment planning, sales, and administration

3. In the technology adoption life cycle, what are the "laggards"?

A) skeptics
B) conservatives
C) pragmatists
D) innovators

4. What is the key driver in a transactional type of sale?

A) the product
B) the customer
C) perceived customer benefits
D) long-term planning

5. What are the advantages that resellers get by selling HP devices? (Select two.)

A) brand recognition that opens doors for more sales
B) just-in-time shipping of products
C) access to a large installed base of existing customers
D) free toner with every sold printer
E) lowest hardware prices in the industry

Solutions: