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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately
200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?

A) Automation Studio
B) Automation Studio and Interaction Builder
C) Automation Studio and Journey Builder
D) Journey Builder

2. Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A) Social Studio
B) Interaction Studio
C) Advertising Studio
D) Audience Studio

3. A global retailer operates multiple business units that share a single customer base. Marketing teams require independent subscriber management and branding while corporate compliance must centrally enforce global unsubscribe requests. Which architecture best satisfies these requirements?

A) Create duplicate Contacts for each Business Unit using different Subscriber Keys.
B) Use Enterprise 2.0 with a shared Subscriber Key strategy and enterprise-level suppression management.
C) Store subscribers independently within each Business Unit without Enterprise sharing.
D) Maintain separate Contact Builder data models for every Business Unit without shared data.

4. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A) Recent Email Send Report
B) Tracking Extract
C) Send Log
D) Data Views

5. A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?

A) Replace tracking extracts with Publication Lists.
B) Copy tracking data manually after every campaign.
C) Configure Send Logging with an appropriately designed Data Extension and retention strategy.
D) Enable send logging only when troubleshooting.

Solutions: