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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. A platform strategy is defined as _____?

A) A common manufacturing system for a range of products
B) A strategy thaht connects marketing, technology and manufacturing
C) A common marketing plan for a series of products
D) A set of system and interfaces thaht form a common structure from which a stream of derivative products can be effectively developed and manufactured

2. A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:

A) Marketing
B) Line extension
C) Platform
D) Technology

3. Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?

A) Growth
B) Maturity
C) Decline
D) Introduction

4. The Not-in-the-game strategy described by Robert Cooper uses mature technologies and copies existing proven products as a low risk approach to new product development, but because the markets and technologies are unfamiliar to the company, the strategy is actually not low risk.

A) False
B) True

5. Ensuring that the right team principles are in place to promote performance is an aspect of a management role and is called ....:

A) Senior leadership
B) Project management
C) Team motivation
D) Team development

Solutions: