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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Implement data governance policies - Understand compliance and security considerations - Configure system settings and preferences - Manage user roles and permissions - Monitor system health and troubleshooting |
| Topic 2: Implementation and Configuration | 16% | - Configure user and visitor authentication - Configure campaign areas and zones - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management - Set up data collection and event processing |
| Topic 3: Campaigns and Experiences | 24% | - Create and test campaign variations - Configure audience targeting and segmentation - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and manage campaigns - Implement decision logic and rules |
| Topic 4: Reporting and Analytics | 12% | - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Create and customize reports |
| Topic 5: Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Describe the platform architecture and components |
| Topic 6: Audience Management | 16% | - Create and manage segments - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Configure dynamic audience membership - Build audience criteria and filters |
1. What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
A) Variation
B) Elimination
C) Booster
D) Exclusion
2. How many total global goals and filters can you define for your dataset in IS?
A) 25 filers and 25 goals
B) 300 total between filters and goals
C) Unlimited
D) 64 total for both filters and goals
3. What are the three ways segments are used in Interaction studio?
A) Recommending products
B) Set goals and filters
C) Analytics, trends and engagement
D) Creation related lists within salesforce CRM
E) Targeting for campaigns
4. How often is the Event Stream report refreshed?
A) Every hour
B) Every 15 Seconds
C) Every Day
D) Every 30 Minutes
5. What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
A) Attribute
B) Promotion
C) Recipe
D) Survey
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B,C,E | Question # 4 Answer: B | Question # 5 Answer: B,C |
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