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Facebook Certified media buying professional Sample Questions:

1. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change the optimization to daily unique reach.
B) Change optimization from standard delivery to accelerated delivery.
C) Change the campaign objective to engagement.
D) Include Audience Network as additional placement
E) Add three new images into the ad set

2. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A) A lookalike audience + an engagment audience
B) A core audience + a website audience
C) A lookalike audience + a website audience
D) A core audience + a lookalike audience.
E) A core audience + an engagement audience

3. You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A) You should run traffic ads to the customer base but focused on female users.
B) You should run conversion ads targeted at women only.
C) You should run interaction posts to bring awareness to the new customer base.
D) You should run traffic ads targeted at the entire customer database.

4. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) FL@VOR can't be used, you should use fl@vor.
B) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
C) FL@VOR can't be used, you should use FLAVOR.
D) You should not have any issues with naming the fan page FL@VOR.
E) FL@VOR can't be used, you should use flavor.

5. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A) You should install a second pixel and make sure it works properly
B) You should check your campaigns to see if they are showing events.
C) You can track events and debug your pixel through Facebook's Analytics dashboard
D) You can test your events in the "Events Manager" under your Business Manager
E) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.

Solutions: