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| Certification Vendor: | Digital Marketing Institute |
|---|---|
| Exam Name: | DMI Certified Digital Marketing Specialist - Strategy and Planning (CDMS-SP4.0) |
| Exam Number: | CDMS-SP4.0 |
| Exam Format: | Multiple-choice questions, Online proctored exam |
| Available Languages: | English |
| Related Certifications: | Certified Digital Marketing Professional Certified Digital Strategy & Planning Specialist |
| Recommended Training: | Digital Marketing Institute Official Training |
| Exam Registration: | Digital Marketing Institute Certification Registration |
| Exam Way: | Online proctored exam |
| Pre Condition: | No formal prerequisite; recommended basic knowledge of digital marketing concepts and business strategy |
| Official Syllabus URL: | https://digitalmarketinginstitute.com |
| Section | Objectives |
|---|---|
| Digital Strategy Foundations | - Business objectives alignment - Role of digital strategy in marketing |
| Audience & Market Research | - Customer segmentation - Buyer personas and journey mapping |
| Budgeting & Resource Planning | - ROI and efficiency tracking - Digital marketing budget allocation |
| Content Strategy | - Messaging frameworks and brand consistency - Content planning and governance |
| Measurement & Optimization | - KPIs and performance metrics - Analytics and reporting frameworks |
| Channel Strategy & Planning | - Channel selection and integration - Paid, owned, and earned media strategy |
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DMI lists the following prerequisites for the DMI Certified Digital Marketing Specialist - Strategy and Planning: No formal prerequisite; recommended basic knowledge of digital marketing concepts and business strategy.
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