[Jan-2024] Marketing-Cloud-Personalization Braindumps – Marketing-Cloud-Personalization Questions to Get Better Grades
Marketing-Cloud-Personalization Exam Dumps - Try Best Marketing-Cloud-Personalization Exam Questions - Exam4PDF
NEW QUESTION # 16
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Exclusion
- B. Variation
- C. Booster
- D. Ingredients
Answer: C
NEW QUESTION # 17
Which scenario is a valid interaction studio use case?
- A. Behavioural targeting with 3rd party audience data
- B. Recommendations in email which are personalized at open time
- C. Machine learning driven insights within a customer database
- D. Recommendations in email which are personalised at send time
Answer: B
NEW QUESTION # 18
What is the rule criteria that you can use in the segment creation process?
- A. Email click throughs
- B. Actions
- C. Social mentions
- D. Dimensions
Answer: B
NEW QUESTION # 19
Which data feed integrates external system data into a user's profile leveraging identity attributes?
- A. Catalog Feed
- B. Identity Feed
- C. Interaction Feed
- D. User Feed
Answer: D
NEW QUESTION # 20
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Know, understand, personalise, engage, analyse
- B. Profile, insight, understand, act, analyse
- C. Data-in, understand, engage, data-out, analyse
- D. Identify, understand, decide, act, analyse
Answer: D
NEW QUESTION # 21
When does site mapping happen during the implementation process?
- A. At the beginning of the build phase since it is the basis for the rest of the implementation
- B. In the middle after certain components like the catalog have been populated
- C. At the end after everything is defined in the system
- D. It can happen at any point since it is unrelated to the rest of the implementation
Answer: B
NEW QUESTION # 22
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
- A. 300 total between filters and goals
- B. Unlimited
- C. 25 filters and 25 goals
- D. 64 total between filters and goals
Answer: D
NEW QUESTION # 23
What are three ways segments are used in marketing cloud personalization?
- A. Recommending products
- B. Creating related lists within Salesforce CRM
- C. Targeting for campaigns
- D. Analytics, trends and engagement
- E. Set goal and filtersb)
Answer: C,D
NEW QUESTION # 24
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. Use machine learning to serve product/ content recommendations in email sent by your ESP
- B. The agent uses a customized next best offer widget powered by the interaction studio connector
- C. Manually sync data from Interaction studio to service cloud
- D. Leverage service cloud to inform IS in real-time
Answer: B
NEW QUESTION # 25
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
- A. Campaigns
- B. Templates
- C. Audiences
- D. Recipes
Answer: A
NEW QUESTION # 26
What is the purpose of defining content zones in the sitemap?
- A. To report on web campaign performance
- B. To ingest catalog information from the page
- C. To define where campaigns can render on a website
- D. To specify the size of the content that will be used
Answer: C
NEW QUESTION # 27
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
- A. Immediate
- B. Immed
Answer: A
NEW QUESTION # 28
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
- A. Time Based Testing
- B. Variation Testing
- C. Rule Based Testing
- D. A/B Testing
Answer: D
NEW QUESTION # 29
Where can a developer access pre-built Global Templates?
- A. From the Templates list when building a campaign
- B. Templates menu under the web Campaign menu in the U
- C. From code examples in developer docs
- D. View List Template option in the Launcher
Answer: B
NEW QUESTION # 30
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Email campaign
- B. Web campaign
- C. Server-side campaign
- D. Mobile campaign
Answer: C
NEW QUESTION # 31
What is the best practice naming convention for attributes?
- A. Upper_snake_case
- B. UpperCamelCase
- C. Lower_snake_case
- D. lowerCamelCase
Answer: B
NEW QUESTION # 32
What can you learn from segment compare on the segment detail tab?
- A. To compare users, engagement activity and other actions across segments displayed
- B. To understand view time purchases attributes revenue by category
- C. To understand what campaign use the segment for targeting
- D. To view individual users that are part of the segment
Answer: A
NEW QUESTION # 33
What are three areas a business user can apply custom catalog dimensions?
- A. Recipe exclusions and boosting
- B. Segmentation
- C. Campaign targeting
- D. Template filtering
- E. Reporting
Answer: A,C,E
NEW QUESTION # 34
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Promotion
- B. Einstein recipes
- C. Einstein Decision
- D. Catalog items
Answer: C
NEW QUESTION # 35
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
- A. Einstein product recommendation
- B. Infobar with CTA
- C. Einstein content recommendation
- D. Banner with CTA
Answer: A
NEW QUESTION # 36
Which two items can be included in the total engagement score calculation?
- A. Time of Day
- B. Actions
- C. Visits
- D. Identity merge date
Answer: B,C
NEW QUESTION # 37
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Exclusion
- B. Variation
- C. Booster
- D. Ingredient
Answer: B
NEW QUESTION # 38
How are anonymous visitors tracked?
- A. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
- B. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
- C. The customer must assign a unique alphanumeric identifier using a first-party cookie
- D. The browser assigns a 3rd party cookie
Answer: B
NEW QUESTION # 39
How many times can a visitor accomplish a goal in interaction studio?
- A. No more than twice or the goal completion will no longer be counted
- B. Each time a visitor leaves and rejoins the goal segment
- C. Only once for all time
- D. It varies depending on the setup of the goal segment
Answer: B
NEW QUESTION # 40
When should you define goals and filters?
- A. After launching a campaign that you want to measure against a goal or filter
- B. When you are reviewing campaign statistics for a published campaign
- C. Before launching a campaign that you want to measure against a goal or filter
- D. Over time, when you have something new you want to meausure
Answer: B
NEW QUESTION # 41
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Salesforce Marketing Cloud is a powerful platform that enables businesses to create and execute personalized marketing campaigns across multiple channels. The Marketing Cloud Personalization Accredited Professional certification exam is designed to validate an individual's expertise in using the Marketing Cloud platform for creating personalized marketing campaigns. Marketing Cloud Personalization Accredited Professional Exam certification is ideal for marketing professionals who want to demonstrate their skills in creating effective marketing campaigns and driving business growth.
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