Updated May 15, 2024 AD7-E601 Exam Dumps - PDF Questions and Testing Engine
New (2024) Adobe AD7-E601 Exam Dumps
NEW QUESTION # 21
A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:
The B2B company has client information available in the following data sources:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
Which steps should the B2B company take to send the communications?
- A. 1. Onboard the CRM data into AEP dataset
2. Create segment in AEP-CDP that matches business requirements
3. Share the segment with Adobe Campaign Standard - B. 1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard - C. 1. Ingest the CRM data into Analytics
2. Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset
3. Create segment in AEP-CDP that matches business requirements
4. Share the segment with Adobe Campaign Standard - D. 1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard
Answer: A
Explanation:
Explanation
This is the simplest and most efficient workflow to send the communications to the current customers who have logged into their account in the last 90 days and are from Chicago, IL. By onboarding the CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign Standard, the company can activate their segment across multiple channels, such as email, SMS, and postcard. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations
NEW QUESTION # 22
The Profile is set up with the following attributes:
* EmaiLaddress
* firstName
* lastName
* CRM_id
Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.
Which option should the engineer choose to make sure that only a single record per email address is sent?
- A. Set up deduplication by the key EmaiLaddress and mark it as Mandatory
- B. Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory
- C. Set up deduplication by the composite key EmaiLaddress + firstName
- D. Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory
Answer: A
Explanation:
Explanation
The correct answer is C because it matches the requirement given in the question. The engineer needs to set up deduplication by the key EmailAddress and mark it as Mandatory to make sure that only a single record per email address is sent. The other options do not ensure uniqueness or are not valid keys for deduplication.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 23
A company collects online transaction data from two different sources and onboards into AER The data is housed in two systems:
* Digital Order Line (DOL), which gets data at a daily batch latency
* Streaming (Web/App)
The company prefers to use Streaming data over DOL. Which method should the engineer use?
- A. Dataset precedence
- B. Timestamp ordered
- C. Identity stitching
Answer: A
Explanation:
Explanation
Dataset precedence is a feature that allows users to define how data from different datasets should be merged into a single profile based on their priority. Users can specify which dataset has higher precedence over another dataset when there is conflicting data for the same attribute. This way, the company can use Streaming data over DOL when they have online transaction data from both sources. References: : [Dataset Precedence Overview](https://experienceleague.adobe.com/docs/ex
NEW QUESTION # 24
A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.
Which attributes should be used to meet the requirement?
- A. hasUpgraded=false AND emailOptln=true
- B. hasUpgraded=True OR emailOptln=true
- C. hasUpgraded=true AND emailOptln=false
Answer: A
Explanation:
Explanation
This is the most suitable criteria to meet the requirement of sending win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
By selecting hasUpgraded=false as an attribute, the company can filter out customers who have already upgraded to the latest smartphone device. By selecting emailOptln=true as an attribute, the company can filter out customers who have not opted in for email communications. References: : Create a Segment
NEW QUESTION # 25
A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.
Which three options can the engineer add? (Choose three.)
- A. Custom Text
- B. Segment Name
- C. Data Attribute
- D. Counter Variable
- E. Date and Time
Answer: A,D,E
Explanation:
Explanation
The correct answers are A, B, and C because they are valid options that can be added to modify the file name.
The engineer can add date and time, counter variable, or custom text to make the file name more descriptive.
The other options are not available or relevant for modifying the file name.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 26
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
- A. Aggregation functions
- B. Analytical functions
- C. Count functions
Answer: B
Explanation:
Explanation
Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview
NEW QUESTION # 27
A global retailer wants to send promotional discount offers to the following:
Existing customers who are:
* Within 50 miles of their nearest store
* Have made one of the following:
* Visits to the website more than 3 times in the last 2 weeks
* Purchase of items worth more than $200 in the last 2 months
* Have high propensity to purchase
This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.
They have made the following digital investment:
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Analytics
* Adobe Campaign
* Adobe Target
* Adobe Advertising Cloud
* CRM
Which steps should the retailer take to meet the requirement?
- A. 1. Onboard CRM data into AEP
2. Create Adobe Analytics source connection In AEP
3. Build and deploy a propensity score model in data science workspace
4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes
5. Share segment with Adobe Campaign - B. 1. Onboard CRM data into AEP
2. Create segment in Adobe Target for visitors with high propensity score to purchase
3. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
4. Share segment across Adobe Experience Cloud - C. 1. Onboard CRM data into AEP
2. Create Adobe Analytics and AAM source connection in AEP
3. Create segment in Adobe Target for visitors with high propensity score to purchase
4. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
5. Share segment with Adobe Advertising Cloud - D. 1. Onboard CRM data into AEP
2. Create Adobe Analytics source connection In AEP
3. Share AEP data with AAM
4. Use Look-Alike Modeling in AAM to create the segment
5. Share segment with Target and Campaign
Answer: B
Explanation:
Explanation
This is the most suitable workflow to send personalized offers to existing customers who are within 50 miles of their nearest store, have made one of the following: visits to the website more than 3 times in the last 2 weeks, purchase of items worth more than $200 in the last 2 months,or have high propensity to purchase. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in Adobe Target for visitors with high propensity score to purchase, the company can use the personalization capabilities of Adobe Target to predict the likelihood of customers to purchase based on their profile and behavior data. By importing the segment in AEP and combining it with web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment across Adobe Experience Cloud, the company can activate their segment across multiple channels, such as email, Google Display Ads, Facebook, and personalization.
References: : Onboard Data into Platform : Create a Segment in Adobe Target : Create a Segment : Share Segments with Destinations
NEW QUESTION # 28
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:
Customer 1
Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date:
2//2/2012
Customer 2
Email: [email protected]
Phone: 555 124 1234
First Name: Mary
Last Name: J
Create Date: 2//2/2021
What will the destination file look like?
- A. Email, Phone, First Name, Last Name, Create Date [email protected], 555 124 1234, Mary J,
2//2/2021 - B. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones,
2//2/2012 - C. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones,
2//2/2012 [email protected]. 555 1241234, Mary, J, 2//2/2021
Answer: B
Explanation:
Explanation
The correct answer is C because it matches the outcome of deduplication enabled on phone number. The destination file will only include one customer record per phone number, and it will choose the record with the earliest create date. In this case, Customer 1 has an earlier create date than Customer 2, so Customer 1 will be included in the destination file and Customer 2 will be excluded. References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 29
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
- A. Aggregation functions
- B. Analytical functions
- C. Count functions
Answer: B
Explanation:
Explanation
Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview
NEW QUESTION # 30
A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?
- A. Pre encrypt data
- B. Map to Email
- C. Apply transformation
Answer: A
Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The engineer needs to select
"Enable Hashing" to hash the email address as part of the File export. The other options do not apply hashing or are not available for destination export.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 31
A customer is bringing in data through the following AEP Source Connectors:
* HTTP Sink Connector via streaming for transaction data
* S3 Connector for their batch Profile data coming from a Data Lake
Which segmentation evaluation is allowed9
- A. Batch evaluation for all segment definitions
- B. Streaming evaluation for all segment definitions
- C. Combination of Batch segments evaluation depending on the segment definition
- D. Streaming or Batch evaluation depending on the segment definition
Answer: D
Explanation:
Explanation
This is the correct answer because AEP allows users to choose between streaming or batch evaluation for their segments depending on their segment definition and data sources. Streaming evaluation is available for segments that use streaming data sources, such as HTTP Sink Connector or Adobe Analytics Connector, and do not use any batch-only features, such as time windows or derived attributes. Batch evaluation is available for segments that use batch data sources, such as S3 Connector or FTP Connector, or use any batch-only features. Users can also switch between streaming and batch evaluation modes for their segments if they meet certain criteria. References: : Segment Evaluation
NEW QUESTION # 32
An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?
- A. While Creating the schedule:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes - B. As part of Account setup process:
* Select the deduplicate option for export using Unique identifier - C. In the select attribute page:
* Check the mandatory key across all attributes in the create schedule page:
* Check the Deduplication Key across the Profile attributes - D. In the select attribute page:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes
Answer: D
Explanation:
Explanation
The correct answer is A because it matches the requirement given in the question. The engineer needs to select the attributes in the select attribute page and check the mandatory key across the Unique identifier attribute and the Deduplication Key across the Profile attributes. This will ensure that only unique profiles are sent over and primary identifiers are included. The other options do not allow the engineer to select the attributes or check the keys.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 33
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich.
The engineer logs in and sees the following profile attributes and segments already set up.
Segments
* Breakfast Eaters
* Lunch Eaters
* Dinner Eaters
* High-Value Dinners
Profile Attributes
* Favorite Location
* Favorite Breakfast Meal
* Favorite Lunch Meal
* Favorite Dinner Meal
* Last Purchase
How should the engineer create a segment to meet the customer's needs?
- A. Favorite Breakfast Meal is Nulll or Empty
AND - B. Must Exist in Lunch Eaters
OR
Must Exist in Dinner Eaters - C. Favorite Lunch Meal is NOT Null or Empty
OR
Favorite Dinner Meal is NOT Null or Empty - D. Favorite Breakfast Meal is Null or Empty
- E. Must Not Exist in Breakfast Eaters
Answer: B
Explanation:
Explanation
The correct answer is C because it matches the requirement given in the question. The engineer needs to create a segment that excludes customers who eat breakfast at their restaurants. The easiest way to do this is to use the existing segments and select "Must Not Exist in Breakfast Eaters". The other options do not exclude all breakfast eaters or are too complicated.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-g
NEW QUESTION # 34
A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?
- A. Name
Mobile Phone Number
Opt In Flag for Texts - B. Name
Mobile Phone Number
Email Address - C. Name
Email Address
New Product Page Viewed Flag - D. Name
Email Address
Opt In Flag for Emails
Answer: B
Explanation:
Explanation
The correct answer is D because it matches the requirement given in the question. The customer wants to send out an email or text invitation, so they need to send the Name, Mobile Phone Number, and Email Address data fields to the destination. The other options do not include all of these data fields or are irrelevant for sending an invitation.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 35
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