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Pass Salesforce Marketers Marketing-Cloud-Administrator Exam With 166 Questions
Salesforce Certified Marketing Cloud Administrator Exam is a certification test designed to measure an individual's proficiency in the field of Salesforce Marketing Cloud administration. The test is aimed at individuals who have a thorough understanding of the Marketing Cloud platform and are responsible for implementing, maintaining, and optimizing Marketing Cloud solutions for their organization. Marketing-Cloud-Administrator exam covers various aspects of Marketing Cloud administration, including email marketing, mobile marketing, social media marketing, data management, and reporting.
NEW QUESTION # 59
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions can store HTML code as an attribute.
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions are necessary for Contact Builder
- D. Data extensions allow for add/update Import activity.
Answer: C
Explanation:
Explanation
Data extensions are necessary for Contact Builder is the statement that differentiates the use of data extensions over lists. Data extensions are tables that store subscriber data and can be linked to other data extensions or data sources via Contact Builder. Contact Builder is a tool that allows marketers to create a unified view of their contacts and manage their relationships with other data entities. Lists are collections of subscribers that cannot be linked to other data sources via Contact Builder.
NEW QUESTION # 60
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enforce Export Email Whitelist
- B. Enable IP Whitelisting
- C. Edit the entity Verification Settings
- D. Add a Domain to the Export Email Whitelist
Answer: A,D
Explanation:
Explanation
Adding a domain to the export email whitelist and enforcing export email whitelist are the steps that should be taken to implement this. This will restrict the email addresses that can receive tracking data via email to only those that match the specified domain
NEW QUESTION # 61
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?
- A. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
- B. Strategically control the Contact Key values and tie records together across channels using this key.
- C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
- D. Use a third-party system to identify and delete duplicate Contact Keys.
Answer: B
NEW QUESTION # 62
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Filter Contacts are enabled to refine the audience.
- B. Journey Data is used for the Decision Split.
- C. Contract Data is used for the Decision Split.
- D. Entry Source attributes are available in Journey Settings.
Answer: B
NEW QUESTION # 63
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Customer Data
- B. Venue Details
- C. Event Registration
- D. Payment Details
Answer: A,B
NEW QUESTION # 64
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Web Analytics Connector
- B. Web and Mobile Analytics
- C. Advertising Studio
- D. Personalization Builder
Answer: A
NEW QUESTION # 65
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Proximity to Store
- B. Ages in Household
- C. Conversion Rate
- D. Lifetime Purchase Value
- E. Last Purchase Date
Answer: C,D,E
NEW QUESTION # 66
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Use Proof instead of [PREVIEW]
- B. Wrap the subject line with AMPscript
- C. Add [PREVIEW] to the subject line validation list
- D. Require several campaign approvals
Answer: C
NEW QUESTION # 67
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Update data extension object level permissions
- B. Create a shared data extension
- C. Create a new business unit
- D. Create separate folders and add permissions
Answer: A
NEW QUESTION # 68
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. The data extension was not configured as sendable.
- B. Contact Builder was not configured properly.
- C. Data retention settings were incorrect in the data extension.
- D. The email address in All Subscribers is prioritized.
Answer: D
Explanation:
Explanation
The reason why the customer continues to receive NTO's daily digest at their old address is because the email address in All Subscribers is prioritized. All Subscribers is the master list of subscribers in Marketing Cloud that stores their email address and subscription status. When NTO sends an email to a data extension, Marketing Cloud checks if the subscriber exists in All Subscribers and uses their email address and status from there. Therefore, deleting the customer from the data extension does not affect their subscription status or email address in All Subscribers. NTO's Marketing Cloud Admin should update or delete the customer from All Subscribers instead. The other options are incorrect because:
* Data retention settings were incorrect in the data extension. Data retention settings determine how long records are kept in a data extension before they are deleted or archived. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* Contact Builder was not configured properly. Contact Builder is a tool that allows NTO to manage their contacts and their attributes across different data sources. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* The data extension was not configured as sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
NEW QUESTION # 69
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
- A. Segment by geographic region as after-hours sends will be marked as spam
- B. Segment to those recipients receiving text email versions first
- C. Segment by domain to limit number of sends to each email provider
- D. Segment subscribers with soft bounces in their own dedicated send
Answer: C
NEW QUESTION # 70
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Profile/Preference centers are automatically created for each business unit connected through Multi-org
- B. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
- C. Branding for each business units' profile centers will be inherited from the default business unit setup.
- D. Multi org does not support the standard profile preference center for the business units.
Answer: D
Explanation:
Explanation
Multi-Org accounts do not support the standard profile and preference centers for the business units4. Instead, each business unit must create custom profile and preference centers using CloudPages or Microsites4. The other options are incorrect because branding is not inherited from the default business unit setup4, profile/preference centers are not automatically created for each business unit4, and profile/preference centers are not configured in the Salesforce CRM settings4.
NEW QUESTION # 71
What are entry source types for Journey Builder?
- A. Data Extension, Email List, API Event, Date Based Event
- B. Data Extension, Cloud Pages, Email List, API Event
- C. Data Extension, Audience Studio, API Event, Date Based Event
- D. Data Extension, Salesforce Community, GA360, Email List
Answer: C
Explanation:
Explanation
Data Extension, Audience Studio, API Event, Date Based Event are entry source types for Journey Builder.
Entry source types are types of events or data sources that can trigger contacts to enter a journey in Journey Builder. Data Extension is an entry source type that allows contacts from a data extension to enter a journey based on a schedule or an automation. Audience Studio is an entry source type that allows contacts from Audience Studio segments to enter a journey based on a schedule or an automation. API Event is an entry source type that allows contacts to enter a journey based on an API call from an external system or application.
Date Based Event is an entry source type that allows contacts from a data extension to enter a journey based on a date field in the data extension, such as birthday or anniversary.
NEW QUESTION # 72
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. MobileConnect
- B. Content Builder
- C. Profile Center
- D. Smart Capture
Answer: A
NEW QUESTION # 73
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. Flexibility to wait based on duration or a specific time.
- C. Native execution of a Server-side JavaScript activity.
- D. The option to convert a qualified Lead to a Contact.
Answer: D
NEW QUESTION # 74
What does Marketing Cloud authenticate when a user logs in through the user interface?
- A. If the user is assigned a role in the parent business unit
- B. If the user is an API User on their record
- C. If the user is logging in from a whitelisted IP address
- D. If the user has login hours enabled on their profile
Answer: C
NEW QUESTION # 75
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Child business unit SFTP user should be created
- B. All child business units should have an individual SFTP user
- C. Copy the parent SFTP user into each child business unit
- D. Each business unit should have multiple SFTP users
Answer: C
Explanation:
Explanation
To achieve the setup of sharing the same SFTP directory across each of their Marketing Cloud accounts, NTO should copy the parent SFTP user into each child business unit. This will allow each business unit to access the same SFTP directory as the parent business unit and share files among them. The other options are incorrect because:
* Child business unit SFTP user should be created. This will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
* Each business unit should have multiple SFTP users. This will create unnecessary complexity and confusion for NTO, as they will have to manage multiple SFTP users and directories for each business unit. This will also not allow them to share files among different business units easily.
* All child business units should have an individual SFTP user. This is similar to the first option, as it will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
NEW QUESTION # 76
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Number
- B. Text
- C. Boolean
- D. Decimal
Answer: B,D
NEW QUESTION # 77
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Reset all user passwords to force new tokens
- B. Apply the marketing Cloud for AppExchange User option as well
- C. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
- D. Apply the appropriate user mappings in the CRM configuration.
Answer: D
NEW QUESTION # 78
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
- A. Lists
- B. Groups
- C. Data Extensions
- D. Publication Lists
Answer: A,C
NEW QUESTION # 79
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
- A. Publication Lists
- B. Lists
- C. Data Extensions
- D. Groups
Answer: A,B
Explanation:
Explanation
The out-of-the-box Subscription center can display Publication Lists and Lists as options for subscribers to opt in or out of. Data Extensions and Groups are not supported by the default Subscription center.
NEW QUESTION # 80
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers
- A. Publication Lists
- B. Lists
- C. Data Extensions
- D. Groups
Answer: A,B
Explanation:
Explanation
The out-of-the-box Subscription Center can display publication lists and lists, which are two types of data structures that can be used to manage subscribers' preferences and opt-outs. Data extensions and groups are not supported by the out-of-the-box Subscription Center, but they can be used in a custom Subscription Center.
NEW QUESTION # 81
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Distributed Sending
- B. Analytics Builder
- C. Content Syndication
- D. Email Rachments
Answer: A
NEW QUESTION # 82
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Length of time needed to pause sending is greater than one month
- B. Pre-warmed IP address can be purchased from Salesforce
- C. All of NTO's accounts should be on the same stack
- D. Send volume is large enough to maintain a positive or neutral reputation
Answer: C,D
NEW QUESTION # 83
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