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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client?

A) Larry's client is using Linux.
B) Larry's client won't see the report as the report exists on Larry's computer, not the client's computer.
C) Larry's client doesn't have adequate permission to view the report.
D) Larry's client has an outdated version of Firefox.

2. All of the following are the best practices for using Website Optimizer except for which one?

A) Website layout
B) Test pages
C) Conversion pages
D) Test content

3. What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?

A) Google Analytics
B) Google Analytics Benchmarking Service
C) Google AdWords
D) Website Optimizer

4. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?

A) Other
B) Sign-ups
C) Leads
D) View of a key page

5. How is an ad's Clickthrough rate calculated?

A) It's the number of clicks an ad receives divided by the cost of each click.
B) It's the total number of clicks an ad receives from the Google Content Network.
C) It's the number of clicks an ad receives divided by the number of impressions.
D) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.

Solutions: