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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
B) No, because the pop-up window offers a discount to Ned's website visitors.
C) Yes, because the pop-up window offers a coupon that's good for one day only.
D) No, as long as Ned's site isn't selling anything against Google's content policy.

2. Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor. Jon wants to know how many accounts can be edited at once, since he's many accounts to edit. What should Eddy tell Jon?

A) The AdWords Editor allows you to edit up to 100 accounts at once.
B) The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
C) The AdWords Editor allows you to edit up to five accounts at once.
D) The AdWords Editor allows you to edit only one account at a time.

3. Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

A) Google Analytics
B) Website optimizer
C) Traffic Estimator
D) Conversion optimizer

4. Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore.
How can she hide the deleted items through the AdWords Editor?

A) Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.
B) Juliet can hide the deleted items through the Account menu and Settings option
C) Juliet can hide the deleted items through the Tools menu and Settings option
D) Juliet can hide the deleted items through the File menu and Preferences option

5. Which of the following formulas is used to calculate Actual CPC?

A) Actual CPC = (Ad Rank to beat x Quality Score) + $0.01
B) Actual CPC = (Ad Rank to beat + Quality Score) - $0.01
C) Actual CPC = (Ad Rank to beat Quality Score) + $0.01
D) Actual CPC = (Ad Rank to beat Quality Score) - $0.01

Solutions: