Updated Jul-2024 Premium Marketing-Cloud-Advanced-Cross-Channel Exam Engine pdf - Download Free Updated 42 Questions
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NEW QUESTION # 17
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit are automatically available to all child business units
- B. keywords in child business unit can be shared between other child business units
- C. keywords in parent business unit can be shared to any child business units
- D. keywords in parent or child business unit are available only in that business unit
Answer: D
NEW QUESTION # 18
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Are there any eligible matching orders for that particular contact
- B. Is there any spelling mistake in your contact attributes.
- C. Are u using attribute to attribute comparison.
Answer: A,B,C
Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.
NEW QUESTION # 19
What is true for behavioral triggers. Multiple select.
- A. they cannot be modified
- B. need catalog data
- C. need collect tracking code
Answer: B,C
Explanation:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.
NEW QUESTION # 20
In beacon message, what does the field limit number of messages for a device' control?
- A. send not more than particular number of messages in a active period.
- B. send only particular number of messages in 72hrs
- C. send only particular number of messages in a week
- D. send only particular number of messages in 24 hours
Answer: D
Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.
NEW QUESTION # 21
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. banner
- B. Content
- C. Product
Answer: A,B,C
NEW QUESTION # 22
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Journey api
- B. Transactional messaging api.
- C. Rest api
- D. Email soap api
Answer: B,C
NEW QUESTION # 23
What data is there in mobile connect demographics, select3
- A. Email
- B. City
- C. Region
- D. channel
- E. First name
Answer: B,C,E
Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.
NEW QUESTION # 24
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Is there any spelling mistake in your contact attributes.
- B. Are there any eligible matching orders for that particular contact
- C. Are u using attribute to attribute comparison.
Answer: C
NEW QUESTION # 25
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Journey api
- B. Transactional messaging api.
- C. Rest api
- D. Email soap api
Answer: B,C
Explanation:
To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:
* B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real-time communications based on stock changes.
* C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.
NEW QUESTION # 26
What is thefastestway to add a classification to a post?
- A. Macro
- B. Classification cannot be added to a post
- C. Add classification manually to each post.
Answer: A
Explanation:
The fastest way to add a classification to a post in Social Studio is by using Macros. Macros allow you to apply preset actions, including classifications, to posts quickly. This method is much more efficient than manually adding classifications to each post individually.
NEW QUESTION # 27
Where would you add a topic profile
- A. Admin settings
- B. Workspace settings
- C. Social studio engage
- D. Social studio automate
Answer: D
Explanation:
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels.
Admin settings and Workspace settings do not provide options to manage topic profiles directly.
NEW QUESTION # 28
What is true about contact data and journey data.
- A. Contact data is static and journey data is updated data
- B. Journey data is static and contact data is updated data.
Answer: B
Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.
NEW QUESTION # 29
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- B. the inbox message is replaced for all user.
- C. inbox message Is replaced for users who read the first message.
- D. the inbox message is replaced only for users who do not exist:
Answer: A
NEW QUESTION # 30
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Unified customer profile
- C. Orchestration
Answer: B,C
NEW QUESTION # 31
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. out of cellular network coverage
- B. switched off
- C. Low battery
- D. mobile is in another call
- E. SMS sent to landline number
Answer: A,C,E
Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:
* B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.
* D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.
* E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.
NEW QUESTION # 32
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